Chapter 5 &6 - PUBLIC RELATIONS RESEARCH & PRACTICE
For this week, after reading chapter 11 on Engaging with the media, what struck me the most was the section on the Useful theories of communication, page 301. Personally, the 6 various theories that have been given in the book is very crucial as each theory is essential in all the modules that I have done or is or will be going through during my time here as a public-relations and journalist student in the making.
With each theory given, it provides an upper hand on how to deliver my news to the public be it now or in the future. One of the many theories is Framing theory. To most of us, Framing theory is not something new to us. We learnt it in the previous semester where we had to do an essay on Media Framing.
I found the whole concept of Media Framing very intriguing on how they change the idea with the choice of language and illustrations to describe an event. I believe that most things are being framed by the media. An example would be the models in America's Next Top Model.
By taking a glance at the image of tall and thin girls manipulate the minds of the younger generation. Media Framing can be harmful to the public.
Another theory is Spiral of silence theory.There was a question raised which I thought I would answer it with my own opinion.
" If the media gives the impression that most people are in agreement with a course of action, will people be less willing to say
what they really think?"
In my opinion, the first part of the question already indicates that perhaps media framing was involved in this decision making process. Where do these people get this " impression" from? The media or their own surrounding? This would obviously influence them to be on their side.
Ok, back on track to the question.
Yes, I wholeheartedly agree that people will definitely be less willing to say what they really think. Majority will follow the winning or stronger side as they want to feel accepted by their own kind. It would also be a case of being influenced by the media or their surrounding to choose the stronger side as it is the 'right' decision. As for me, I feel that many people fall into this trap of "going with the flow". Half of these people who make their decision without thinking carefully or having their own say tend to. I call them the followers or no brainers. Those people who cannot make their own decision with their own two feet.
But then again, its only to a certain extent,we choose these decision so that have a peaceful living. I feel that we should have the courage to speak and stand out for own.
And its true enough! These actions are being portrayed because of peer pressure or keenness to adopt a consensus view. Its human nature to feel wanted and be part of the winning team. People like to win and not lose. Plus, people go along with what is perceived to be majority thinking for the sake of peace within the group, because they do not want to stand out as being different, or to embarrass themselves. [McLean and Philips, pg 301-302]
In conclusion, each theory of communication works hand in hand with each other. Together with all the theories put together makes a news worthy to be published in the newspaper.