Friday, March 19


This is the last week for our PR blogging. This will be the last time hearing from me.

Don't miss me too much.


For me, the highlight of this chapter zoomed in on " What makes public relations important". To me, I find that language has to be the most important factor in a Public relations practitioner. Everything start with communication thus we should learn all sorts of languages ( if it was that easy) As I believe that language can be a barrier especially in our own school since we are studying in a school filled with international students. An example would be in Singapore, even though English is the prime language there are other people who converse in other languages also - Chinese, Malay, Tamil & others. As a PR we need to able to converse in more than 1 language just so we will be able to reach out to more people especially to the older crowd. Some of the older people might not speak english so its essential as a PR, this is what I feel. I guess Asia and West will both suffer the language barrier.

PR practitioners who want to reach out to those people in the different countries have to keep in mind that they have to be aware of the language and culture of each country as it varies.

Overall, after weeks of blogging about PR I can say that I've learnt more than a thing or two. Infact I hope after reading all these chapter I will help me excel in the future. Maybe come the next Robert Dilenschneide?

Sunday, March 7



I found I could relate to this weeks reading on New Media and Public Relations like any other youth in this world. The new media has become very effective in the new generation.Technology is ever changing. A decade ago, the internet was weak. Connections had to be made through the telephones that caused quite a lot of problems. Phone calls would disrupt someone who might be using the internet for an important reason. Thus, I'm overwhelmed that the internet has improved significantly over the years.

Personally, social networking, mainly Facebook, has been an avenue for the latest updates on social life. Everyone is so attached to the internet so much so that you have people being in front of the computer around the clock. They will find all means to be infront than to do some other acitivity. Many people are depended on social networking to build up or deepen relationships with another being especially when distance becomes an issue.

Facebook and Friendster have the same purpose - bringing people closer together despite the distance. I'm sure someway or another it has tied people together.

According to , blogs are online diaries; a personal chronological log of thoughts published on a Web page also called weblog, web log.

Blogs have become a common tool for all ages. Blogs are not only used as an online journal but also a platform for young entrepreneurs to start their foundation. They use the internet to sell their items of which are either brand new, second hand or hand-made. Some well-known blogs are as follows -, and .

Critical notes I have learnt about the implications of blogs for PRs that regardless how blogs are useful research tools, particularly in monitoring and environmental scanning, PRs feel that they are not yet a standard public relation tool. So after reading this, I wonder what is of standard then.

Adding on to it, I've been able to grasp more knowledge about why PRs do not use the blog. 1) the need for disclosure of one's professional status when posting blogs. 2) the fact that corporate messages in blogs can be viewed with suspicion and seen as "propagandistic" 3) the recognition that online public may represent a narrow, niche public that is not representative 4)the difficulty in evaluating the social impact or influence of blogs.

One way or another, each chapter will link with each other like how Chapter 12 interlinks with Week 5's - Chapter 10

Monday, March 1




I found this Week 8 related to Week 7. Both chapters are interlink in a hidden way. Week 8 focuses on reputation management and how important it is to have on. Reputation aren't only important for the image of the company but also for people. So this is where week 7 comes in. In week 7, the chapter highlights on having a good relationship with the people that you're working with in the company. Thus having when you have a good relationship with your co-workers, you will then have a good reputation. People will be fond of you but if you do not work hand in hand with your co-workers well, your reputation will do falter. Its the same for companies that work with other companies.

Other than that, another section of the chapter that I found very interesting was Corporate identity structures. Since this chapter got me really interested in reading it and googling more about the chapter, I decided to attempt the questions.

So this week I would like to answer some questions give from the book provided.

The first question covers on Introducing reputation management.

Qn: What creates a good (or bad) reputation? Is the reputation of a business or an individual important? Why?

Reputation is a very important element of business or an individual as how the business is perceived through the eyes of their customer, suppliers, employees and other interested parties. Like they say, the first impression of someone or something goes a long way. We want to be in the good books of our customers as the word of mouth is very powerful. People do talk about such things. Everything that the business or individual does helps to define the reputation of their business.

Thus this enhances the companies business by attracting and retaining customers. As I have mentioned earlier, people do talk to each other about news. When customers mention how good the business is or has become, there will enhance the reputation of key managers. As well as maintain value in sale or merger.

Topic: Corporate identity structures.

Qn : Look on the shelves of a retail store or at print media advertisements and find examples of a monolithic , and endorsed, and a branded approach to corporate identity structure. Why do you think these particulars companies have adopted their chosen strategy? What are the advantages and disadvantages of each approach.

As mentioned , Monolithic is known as the single business identity.

Endorsed is known as the multi-business identity.

Lastly, Branded is known as the brand based identity.

This question that was given in the book was very interesting. I tried doing this question trying to find an example of monolithic, endorsed and a branded

At first I couldn't think of any except Nestle ( since it was already given in the book) but after heading down to the convenience store around the corner, I found out there are more. Kraft is one endorsed example which sells biscuits and cheese. I was only able to answer the first part of the question, I'm not exactly sure why each company chose their chosen strategy. If you know, maybe you could fill me in?

Monday, February 22



From the Chapter 7 of Public Relations Management in organisations, a key point I took from the reading focuses on internal relations which revolves around sustaining a good relationship with your co-workers in the company. I was interested in reading more about this section as It would be a great chance for me know how to maintain a good relation with people I'm going to work with. As mentioned by Center et al (2008), Employees are important and satisfactory employee-employer relationships lead to higher productivity, fever errors and work stoppages, and less absenteeism.

Having a good relation with your workers or team member works not only in the company, even when students are working on a project. We do need to be on the same level as each other. We will be able to work together. This is where Organizational Behaviour (OB), a module we learnt last semester, comes in hand.

But definitely there will be issues that will bring a company down or falter which is explained on paged 212. An example would be through grapevine - an information transmission of information, gossip or rumours from person to person. Gossip and rumours have become something common in the real life. The reading shows us how having these channels of communication can destructive.