Sunday, March 7



I found I could relate to this weeks reading on New Media and Public Relations like any other youth in this world. The new media has become very effective in the new generation.Technology is ever changing. A decade ago, the internet was weak. Connections had to be made through the telephones that caused quite a lot of problems. Phone calls would disrupt someone who might be using the internet for an important reason. Thus, I'm overwhelmed that the internet has improved significantly over the years.

Personally, social networking, mainly Facebook, has been an avenue for the latest updates on social life. Everyone is so attached to the internet so much so that you have people being in front of the computer around the clock. They will find all means to be infront than to do some other acitivity. Many people are depended on social networking to build up or deepen relationships with another being especially when distance becomes an issue.

Facebook and Friendster have the same purpose - bringing people closer together despite the distance. I'm sure someway or another it has tied people together.

According to , blogs are online diaries; a personal chronological log of thoughts published on a Web page also called weblog, web log.

Blogs have become a common tool for all ages. Blogs are not only used as an online journal but also a platform for young entrepreneurs to start their foundation. They use the internet to sell their items of which are either brand new, second hand or hand-made. Some well-known blogs are as follows -, and .

Critical notes I have learnt about the implications of blogs for PRs that regardless how blogs are useful research tools, particularly in monitoring and environmental scanning, PRs feel that they are not yet a standard public relation tool. So after reading this, I wonder what is of standard then.

Adding on to it, I've been able to grasp more knowledge about why PRs do not use the blog. 1) the need for disclosure of one's professional status when posting blogs. 2) the fact that corporate messages in blogs can be viewed with suspicion and seen as "propagandistic" 3) the recognition that online public may represent a narrow, niche public that is not representative 4)the difficulty in evaluating the social impact or influence of blogs.

One way or another, each chapter will link with each other like how Chapter 12 interlinks with Week 5's - Chapter 10


  1. Hello Laura!

    yeah, new media and new influencers speak to anything but tradition. Internet-based social media tools like blogs and more are giving voice to to the opinions of millions of consumers daily. Seems like new media technologies are vital to us these days.

    By the way, thanks for the book! :)

  2. I agree that technology has been improving since.....
    and that new media is playing a huge role in our lives. Take iphone for example, Facebook, Twitter create applications for it to ease accessibility for their users, in other words, users are so used to logging into such social websites and it will become part of their daily lives.